In some settlements, clients already have a complete database of class member names and addresses. By adding locator services to that database, Rust can assure that database will reach all or nearly all class members through a direct mail notice campaign.

In other cases, various levels of notification may be required in a media campaign that includes published notices in relevant print media, radio and TV campaigns that direct class members to more detailed information, Internet Web sites that provide both the notice and an electronic means of filing, or a combination of these methods.

Direct Mail
Rust Consulting has printed and mailed more than 100 million notices. With this experience, we have an efficient, effective system for printing and mailing notice packages.

Using state-of-the-art technology and equipment in what is called an inline process, we have produced notices packages in many different formats that meet the requirements of each specific case. The inline process puts class member-specific information on the pages within the notice package. The process also eliminates the need to insert materials separately assuring a more efficient, cost-effective, accurate method of printing and mailing.

Depending on the needs of a particular case, a package could contain:

• Outer envelopes, business reply envelopes, postcards, multiple booklets
• Multiple forms, forms that can be scanned
• Spot color to draw attention to specific information and to help in referring to certain areas (as when class members call with questions)
• Customized information about the class member
• Barcode systems to link claim forms to the database and to track activity

Media Campaigns
Often class members' names are not known, particularly in consumer and product liability cases. Even in those cases where most class members' names are known, media campaigns help assure that as many class members as possible are reached.

Using proprietary research methods, our sister company, Kinsella/Novak Communications ("KNC"), establishes geographic and demographic profiles of potential class members and then selects the appropriate media and designs notices.

KNC works with Rust to develop the optimum campaign to reach campaign members. Depending on the case, KNC:

• Plans a media campaign that could include magazines, newspapers, radio, television, Internet
• Designs and produces all necessary advertising
• Schedules advertising and buys space
• Develops a dedicated Internet site with notice information, claim forms, e-mail access to more information
• Provides Court and counsel for both sides with campaign plans, rationale and results

For more information, contact us.