Why Partner With Rust?
Excellence in Large and Complex Settlements
We specialize in cases that require innovative and cost-effective approaches to handle large numbers of calls and claims. For example, Rust was specifically selected by the court to handle a settlement involving one of the largest email notice campaigns in class action history (7 million email notices) as well as 17 million print notices.
Specialized, Industry Expertise
We have the industry’s most comprehensive, up-to-date third-party payor database. Our specialized knowledge of HIPAA regulations allows for efficient handling of claims made by large drug distributors, re-sellers and third-party payors.
Flexible Claim Types
In cases where class members complete their own claims, Rust offers flexible claim submission methods, allowing the class to file claims electronically, through spreadsheet or database documentation, or with traditional paper proof such as invoices and purchase records.
Expert Paid Media Notice Partner
Rust’s partner Kinsella Media designs and implements media notification programs that meet legal scrutiny and withstand collateral attack. Rust and Kinsella Media can work seamlessly together or separately to provide the best resources for media-based notice and claims administration on each case.
Selected Case Experience
Complex, Multiyear Settlement
When the court selected Rust to administer a multiyear, high-visibility, consumer-focused antitrust settlement, we managed a complex, multipart claims process that involved validation of product purchases, calculation and distribution of vouchers and the redemption of vouchers for cash. We handled enormous quantities: 17 million mailed notices, 7 million email notices, 720,000 claim forms, 700,000 vouchers and 250,000 checks worth $85 million. Rust is also managing an ongoing cy pres program.
Notice Program Reaches 88% of Audience
Rust and Kinsella Media worked together on a large settlement involving seven lawsuits. Kinsella designed a multi-million dollar notice program that reached 88% of the target audience and generated over 1,200 news stories, or “earned media.” More than 3 million people visited and 500,000 consumers filed claims through Rust’s settlement website.
3.4 Million Claims Filed Online
Rust and Kinsella Media worked with attorneys general from numerous states and the parties to design and implement a paid media and administration plan. Kinsella Media’s paid media campaign reached nearly 90% of one target audience approximately five times each. Rust created one of the most-utilized and successful settlement websites in class action history, through which more than 3.4 million claims—over 98% of all claims—were filed, including over 140,000 on one day. Rust also distributed more than $140 million in cash and products to claimants.
Streamlined Administrative Process
Rust designed a unique release-and-waiver form that allowed claimants to authorize their pharmacies to send prescription purchase information directly to Rust. This streamlined the administrative process for the parties’ benefit and allowed us to distribute tens of millions of dollars to class members.
Unique Distribution Process
In this settlement, the 10 largest retail pharmacies and five largest mail-order pharmacies were subpoenaed for class member information. This allowed Rust to distribute over 250,000 checks worth approximately $15 million without claimants even having to file claims. An explanation of the settlement was included with checks.