Why Partner With Rust?

Market Insight that Saves Time and Money

With more than 1,600 consumer class action settlements and 80 years of combined experience, Rust has the knowledge to deliver valuable market insight from start to finish. Whether understanding the unique needs of the interested parties or knowing where to best leverage today’s latest technologies, Rust’s leadership and market insights save you time and money.

Expert Notice Maximizes Reach and Savings

Rust understands the importance of maximizing the reach of the notice, which is why we partner with Kinsella Media. Kinsella has mastered both the art and science of legal notification, designing innovative notice programs that leverage all of today’s available communication tools, including social media outlets. These programs cost-effectively reach class members and protect settlements from collateral attack.

Technology and Process Innovation Reduces Costs

Our ability to innovate throughout every step of the administration process allows us to offer considerable savings to our clients. From creating settlement websites that facilitate large-volume claims filing to streamlining a claims validation process, Rust delivers real cost savings through innovation, experience, and expertise.

Selected Case Experience

Innovative Notice Saves $5 Million

With a noticeable class of more than 10 million, Rust helped achieve the parties’ goal of an efficient administration through the design and use of a “postcard notice” that saved approximately $5 million in printing and postage as compared to a more traditional notice. Rust also created and distributed more than 100,000 “virtual calling cards” worth more than $1.5 million and more than 10,000 product replacement vouchers of varying values.

Complex, Multiyear Settlement

When the court selected Rust to administer a multiyear, high-visibility, consumer-focused antitrust settlement, we managed a complex, multipart claims process that involved validation of product purchases, calculation and distribution of vouchers and the redemption of vouchers for cash. We handled enormous quantities: 17 million mailed notices, 7 million email notices, 720,000 claim forms, 700,000 vouchers and 250,000 checks worth $85 million. Rust is also managing an ongoing cy pres program.

Notice Program Reaches 88% of Audience

Rust and Kinsella worked together on a large settlement involving seven class action lawsuits. Kinsella designed a multi-million dollar notice program that reached 87.6% of the target audience and generated over 1,200 news stories, or “earned media.” More than 3 million people visited and 500,000 consumers filed claims through Rust’s settlement website.

3.4 Million Claims Filed Online

Rust and Kinsella Media worked with attorneys general from numerous states and the parties to design and implement a paid media and administration plan. Kinsella Media's paid media campaign reached nearly 90% of one target audience approximately five times each. Rust created one of the most-utilized and successful settlement websites in class action history, through which more than 3.4 million claims—over 98% of all claims—were filed, including over 140,000 on one day. Rust also distributed more than $140 million in cash and products to claimants.

Unique Plan to Acquire Class Member Data

Rust and the parties designed an administration plan through which Rust received product registration information for an initial 4.8 million class members from the defendant, adding more than 75,000 class members’ registration information throughout the program. Rust also worked with the parties to establish a claims-validation system based on the validation of model and serial number combinations. Rust mailed approximately 150,000 payments worth more than $3.6 million.

Innovative, Cost-Effective Notice

Rust notified over 4 million class members via email to meet the parties’ goals of a cost-effective notice solution. Rust’s innovative email notification program included metadata, which was used to track the class members’ identity. Class members could acknowledge agreement to the terms online by simply clicking a button on the website; they did not have to enter any identifying information.