Why Partner With Rust?

Market Intelligence Improves Efficiency

Having administered some of the largest and most complex antitrust settlements in history, Rust has the experience needed to deliver valuable market insight from start to finish in the administration process. Whether it is managing direct purchasers or improving class member participation by reaching indirect purchasers, Rust delivers market intelligence that relieves you of the complex administrative burden.

Notice Experts Provide Cost-Effective Due Process Strategies

Rust knows the importance of providing accurate notice to as many class members as possible in every case. Our partner, Kinsella Media, has mastered both the art and science of legal notification, designing innovative notice programs that leverage all of today's available communication tools, including social media outlets. These programs cost-effectively reach class members and protect settlements from collateral attack.

Technology and Innovation Deliver Process Improvements

Through the administration of over 200 direct and indirect purchaser antitrust settlements, we have developed expertise and experience that give us the insight needed to innovate at every step of the administration process. This allows us to deliver considerable savings to our clients and increase class member participation. From developing a settlement website which facilitates millions of online claims to streamlining the administrative and distribution processes, Rust delivers real value through technology and process improvements.

Selected Case Experience

Complex, Multiyear Settlement

When the court selected Rust to administer a multiyear, high-visibility, consumer-focused antitrust settlement, we managed a complex, multipart claims process that involved validation of product purchases, calculation and distribution of vouchers and the redemption of vouchers for cash. We handled enormous quantities: 17 million mailed notices, 7 million email notices, 720,000 claim forms, 700,000 vouchers and 250,000 checks worth $85 million. Rust is also managing an ongoing cy pres program.

Notice Program Reaches 88% of Audience

Rust and Kinsella Media worked together on a large settlement involving seven lawsuits. Kinsella designed a multi-million dollar notice program that reached 88% of the target audience and generated over 1,200 news stories, or “earned media.” More than 3 million people visited and 500,000 consumers filed claims through Rust’s settlement website.

3.4 Million Claims Filed Online

Rust and Kinsella Media worked with attorneys general from numerous states and the parties to design and implement a paid media and administration plan. Kinsella Media’s paid media campaign reached nearly 90% of one target audience approximately five times each. Rust created one of the most-utilized and successful settlement websites in class action history, through which more than 3.4 million claims—over 98% of all claims—were filed, including over 140,000 on one day. Rust also distributed more than $140 million in cash and products to claimants.

Streamlined Administrative Process

Rust designed a unique release-and-waiver form that allowed claimants to authorize their pharmacies to send prescription purchase information directly to Rust. This streamlined the administrative process for the parties’ benefit and allowed us to distribute tens of millions of dollars to class members.

Unique Distribution Process

In this settlement, the 10 largest retail pharmacies and five largest mail-order pharmacies were subpoenaed for class member information. This allowed Rust to distribute over 250,000 checks worth approximately $15 million without claimants even having to file claims. An explanation of the settlement was included with checks.