Kinsella’s Alicia Gehring and Maureen Gorman Author Article on Traditional and New Media
Posted: September 30, 2011
Alicia Gehring and Maureen Gorman of Kinsella Media, LLC, have authored an article titled Traditional and New Media in Class Action Notice: The State of Play – Fall 2011. The article addresses new and traditional media options and weighs the shifting benefits and downfalls of each form.
As media director, Gehring is responsible for a team of media planners who design and implement cost-effective and comprehensive paid media campaigns to reach unidentified individuals. Gorman, a senior media analyst, works to develop and update Kinsella Media’s paid media methodology and practices.
Kinsella Media has designed and implemented more international, national, and statewide programs providing notice to unidentified class members and claimants than any other firm. Kinsella Media seamlessly integrates all notification components through a mastery of communication principles, paid and earned media expertise, and an understanding of legal requirements. Recognized plain language experts, Kinsella Media has more than 20 years of experience communicating complex information to laypersons.